• TTGE Launches the GT Cup with a Fresh Format and Nostalgic New Campaign Read More

    Johannesburg, South Africa – 19 January 2026 – The Toyota Gaming Engine (TTGE) launches the next edition of its flagship tournament, the GT Cup. Celebrated as one of TTGE’s hero competitive events, the GT Cup brings Toyota’s real-world vehicles to life in the virtual world of Gran Turismo 7, making it a favourite among both motorsport fans and gamers. 

    This year, TTGE is elevating the experience with a bold new campaign titled TTGE Vibe My Ride – a playful nod to the iconic 2000s reality show that transformed everyday cars into dream machines. Only this time, it’s not your real ride getting upgraded, but your entire gaming vibe. 

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