Sony is reportedly developing its own program to place ads in PlayStation games, according to Business Insider. News of a similar plan from Microsoft for Xbox games came to light recently.

The ad program would allow developers of free-to-play games to include ads with the game itself. Advertisements would be placed in spots such as billboards and would help monetise the game in order to entice more developers to make free-to-play games. These ads would be sold via a marketplace and could offer in-game rewards for players who decide to view them.

 

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